Pepsi’s New Green Pet Bottle
PepsiCo is one of the leading food and beverage businesses in the world. Since 2010, it has been focusing on protecting the earth’s natural energy resources with competent use of soil, water, power and finding and focusing on innovative ways to do so. Recently PepsiCo developed the world’s first plastic bottle made entirely from renewable and plant-sourced raw materials. This, in contrast to the traditional PET bottle leaves less carbon trace on our planet.
A trend-setter and leader in green sustainability
The latest in PepsiCo’s green efforts is the ‘green’ bottle – manufactured from raw materials which are bio-based like: corn husks, switch grass and pine-barks. Soon bi-products from its own food business, like potato peels, orange peels and oat hulls will be utilized for producing the green bottle. This bottle is entirely plant based, from fully renewable resources and is 100% recyclable. This is identical in looks, feel and function as the petroleum-based PET bottle. After completion of a pilot production in 2012, commercial production will be commenced.
‘Performance with Purpose’
Sourcing raw materials for the green bottle from their own food unit to utilize for their other unit – the beverage unit has made PepsiCo realize their goal of ‘Performance with Purpose’ with a sustainable business model. This is a great example of ‘Power of One’ – matching strategic and innovative internal products against needs. This has won acclaim from As You Sow – a San Francisco-based foundation. It applauded PepsiCo’s corporate social responsibility for reducing carbon footprint and fossil-fuel dependency.
Goals & commitments
Some examples of the billion dollar giant’s environmental concern and green ethics are:
- Fully compostable bag at Sunchips and using solar power for manufacturing them.
- Introducing lightweight Ecofina bottles, and reNEWabottles in US.
- Achieving ‘Positive Water Balance’ in India 2009.
- Introducing the ‘Dream Machine’ for on-the-go recycling in US.
Marching towards the goal
Ms. Indra Nooyi, CEO & PepsiCo Chairperson says, “This breakthrough innovation is a transformational development for PepsiCo and the beverage industry, and a direct result of our commitment to research and development…. a sustainable business model that we believe brings to life the essence of Performance with Purpose.” PepsiCo indeed has shown exemplary and “unique commitment to sustainable growth by investing in a healthier future for people and our planet.”